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December 15, 2005
Video iPods
The holidays mean gifts, and most guys seem to want gadgets. And to keep up with coolest, smallest, and latest electronic doodads, the web-savvy often turn to Search. So what's buzzin' in the electronics aisle? Well, let's first point our cart in the direction of everyone's favorite handheld...
Interest in Apple's iPod shows no signs of abating, with searches on the portable media machine up 5% over the last week. It's made it on to so many wish lists, it's now ranked in our top 50 searches overall -- no mean feat for a piece of equipment. The two newest iPods in the product line are duking it out for supremacy, with the tiny iPod Nano looming over the Video iPod by a 4 to 1 margin in Search. Popular accessory searches over the past week include: "ipod speakers," "ipod case," "ipod skins," "ipod covers," and "ipod car accessories."
To fill your iPod with photos, you need a sleek digital camera. Canon leads the brands in Search, followed closely by Sony. Rounding out the top five manufacturer searches are Kodak, Olympus, and Nikon. People shopping for the right camera to record those precious moments were also likely to search on "photo printers" and "photo paper."
And while many of those who have HDTV still haven't figured out how to hook it up properly, that hasn't deterred other couch potatoes from seeking it out. Searches on HD are consistently strong as people seek to have the biggest and flattest hanging over their hearth by December 26. Popular HDTV-related searches include: "HDTV antenna," "HDTV reviews," and "HDTV tuner." We're surprised "HDTV help" didn't rank higher, but we're sure it'll spike on Christmas afternoon as new owners unwrap their presents.
Our Take:
Podcasting related equipment is in this year! Appropriate considering 'Podcast' has been named word of the year! Expect Podcasting to take off next year (like it hasn't already!)...
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