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  Who's Your Podcast Listener? So, besides you and me, who listens to Podcasts anyway?

I have been following Forrester correspondent Charlene Li for the past few months as she does her research on Blogging and Podcasting. I haven't paid the exorbitant price Forrester's wants for their reports, but a lot of the information gets filtered around through other sources if you look hard enough.

The most interesting thing they found (I thought) was that Britons out listen Americans almost 10 to 1 when it comes to Podcasts. Are the British Isles full of technophiles ready to jump on the next tech bandwagon? Or has Adam Curry's irreverent banter won over his neighbours?

I am sure that the BBC's relatively early adoption of the format had something to do with it, since Forrester's also mentioned that most Podcast listeners prefer the big-box feel of traditional broadcasters-turned-podcasters over the still amateurish attempts of the majority of independent newbie’s.

Of course, with almost non-existing metrics to accurately measure the true usage of Podcasts, everything anybody says must still be taken with a grain of salt.


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