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  Advertisers Unsure How To Pitch Products in Podcasts From:
Investors.com

Podcasts — audio and video shows downloaded over the Internet to iPods and other devices — are spreading fast. But it may be some time before the medium attracts many advertisers.
Though some radio stations are putting brief ads on their podcasts, the field isn't well-suited to promotional messages, says Jordan Rohan, an analyst at RBC Capital Markets. Most podcast listeners aren't willing to sit through ads.

A more promising approach, he says, is something called video snacking. These are short ads that pop up on cell phones and other devices when users are doing something relevant to the ad.
But this tactic faces challenges, Rohan says. For one, the spots have to be very short...

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