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  Local affiliates look for podcasts profits Local network television affiliates are looking to cash in on burgeoning podcasts.

CBS-TV affiliate is waiting for an answer on whether his station can sell podcasts of "Two and a Half Men" and other network shows, as local stations look to earn additional revenue from podcasts and other digital media distribution.

WRAL-TV in Raleigh, N.C., is hoping to win approval by launching today a test of technology that can limit viewing of programming outside the market, according to MarketWatch and has begun using "Air to Web Broadcast Replication" technology that allows users to authenticate their location by entering an address and a credit card number. The technology then matches the information with the TV station's coverage map to enable viewing, according to the report.

Meanwhile, the producers of Rocketboom--a three-minute daily videoblog of news and comment--are offering up podcast advertising space for auction on Ebay. According to MarketWatch, the auction is being run by advertising sales network Podtrac and offers five advertising spots beginning the week of March 6.

Advertisers have been concerned about the loss of viewers due to commercial-free podcasts, and as Rocketboom claims that about 1 million viewers will see the commercials, the auction provides advertisers with a unique opportunity. As of today, the 89 auction bids had yet to hit the minimum buying price, with the last offer at $15,000.



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