PodCastEmpire.com

  Why podcasting could turn into a cash cow This article by the British newspaper - Telegraph - is actually pretty rotten, written by an older lady (Gillian Reynolds) who obviously doesn't know what she is talking about (as far as podcating is concerned)

She makes the claim that podcasting is little more than a means to promote traditional broadcasting shows. I was mad by the time I finished the article...

It's probably a good thing there was nowhere to leave comments or send an email to the author...

And here title, which was actually pretty good and made me read the whole article, was unsubstantiated throughout. (and so I guess is mine, since I am using the same title for this post!)

Anyway, she did drop some interesting information regarding the BBC, so here you go:


The BBC has been experimenting with podcasting since 2004 and says demand has grown. In May 2005 it made 20 programmes available for download and is extending the trial into this year "in order to gain a better understanding of listeners' preferences". These, remember, are specific listeners, not a general audience. Yet the fact that they are making defined choices is significant.

At the top of the BBC's chart is Moyles (446,809 downloads in December). Second comes the Today programme interview at 8.10am (413,492). Third is Documentary Archive on the BBC World Service (211,593).

Further down the list (with downloads in mere four-figure numbers) come offerings from BBC7, the Persian Service, Radio Northampton and the Scots Highlands service Radio nan Gaidheal. All of them come free, for now. But this might be an early indicator of what sort of market exists for subscription, should the BBC be forced to consider that possibility.


Brought to you by Michael Valiant and The Podcast News Crew at http://www.PodcastEmpire.com

Technorati Tags: Podcast; Podcasts; Podcasting; Podcasting News   ¶ 11:26