Who was the Marketing Genius behind this one?
"Hey Billy-Bob! I just had the greatest idea..."
I mean hey... they have syndicated TV shows, so naturally Podcasting was the next logical step... because every Redneck has a TV and an iPod right?!
From TruckSeries.com
Texas Motor Speedway will become the first major motorsports facility to provide audio podcasts to its fans as the free service is available today through multiple websites.
The podcasts, which will feature interviews with some of racing's top stars as well as the latest speedway news, are available through Texas Motor Speedway's website (www.texasmotorspeedway.com), podcasting giant iTunes (www.apple.com/itunes) and Yahoo.com (my.yahoo.com).
"The addition of Texas Motor Speedway podcasts on all three sites is a way to utilize some of the most popular technology to reach millions of racing fans across the country," Texas Motor Speedway President Eddie Gossage said. "Texas Motor Speedway already has its own weekly syndicated television show in 10 markets across the Southwest and our own weekly radio show on 28 stations ranging from Memphis to Albuquerque, New Mexico. We will add the podcasts to these resources to give fans the latest racing news about NASCAR, the Indy Racing League and all the happenings here at 'The Great American Speedway!'" There is a reason why we draw these Texas-sized crowds."
The podcasts - titled Texas Motor Speedway's Total Access Today - will be available twice a week during the racing season and each is hosted by Brad Gillie of Texas Motor Speedway's Total Access Radio Network.
The inaugural podcast currently available features rapidly rising NASCAR NEXTEL Cup star Carl Edwards, who finished third in the Chase for the NASCAR NEXTEL Cup championship last season. The podcast is approximately 3½ minutes in length and also features comments from veteran star Mark Martin about his Roush Racing teammate.
Texas Motor Speedway also is in the process of creating video podcasts for its fan base in the near future.
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