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  BBC Bullish on Podcasting From PodcastingNews.com

The BBC is bullish on podcasting, reporting that "podcasting has broken through to a new level."

The BBC's first published podcast chart reveals that the Radio Four Today programme's main interview was downloaded more than 400,000 times last month, second only, among BBC programmes, to Radio One's Chris Moyles Show.

The BBC notes that other media groups are using podcasts to challenge broadcasters such as the BBC.

The Guardian newspaper recently announced that the Ricky Gervais Show had been downloaded over two million times, having already topped the Apple iTunes download charts on both sides of the Atlantic. Now other media owners are racing to get into the audio business.

Source: BBC




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