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  Podcasting For Profits! Reported on MSN Money

Upstarts, venture capitalists and media giants are hard at work trying to figure out how to make podcasting pay, BusinessWeek reported.

They're experimenting with advertisements, subscriptions, even with having on-air personalities talk up certain products, according to the magazine. Podcast pioneer Adam Curry is launching a podcast network, with 30 to 50 shows that will split ad revenues.

Our Take:
Oh boy, oh boy! Just imagine the fame and fortune. Let's face it, anyone who has started out doing a podcast, and is still with it, is probably doing it for something other than the money. Maybe there s an element of fame involved. God knows, nobody would know about Billy Joe's Patio Podcast (<-- Don't steal that idea, it's mine. Called it!) otherwise.

Is there money to be made? Oh probably, just take a look at iPod sales. I'm pretty sure that we don't need the father of podcasting, Adam Curry, to tell us that. The real question here is, will podcasting benefit by profitibility? Will the roots of podcasting, the pirate radio of the present day, be ruined by commercialism? That remains to be seen.   ¶ 22:21