PodCastEmpire.com

  Who's Got A Podcast? If you look at a who's who of the podverse right now, you will see a decent cross section of industries that have jumped on the bandwagon. Podcasting has been commercialized, whether some of us like it or not; which just emphasizes the power of this medium.

Podcasting is no longer about garage bands and basement talk-shows, indie music and amateur sound effects. Over the past year, if one thing has become clear, it is that the power of voice is stronger than the power of the written word. A good speaker can control his audience far more easily than a good writer.

This is the reason so many marketers are using solutions like audio generator on their websites to 'talk' to new visitors. Seeing the potential of this powerful medium, big business has now moved in and firmly claimed their (fair?) share of the podverse landscape.

So who's Podcasting? Everybody I think...

Rock bands... Pornographers... Politicians and Governments... Retailors... The Police... Fire Departments... Churches... Universities... and now even Realtors (propertycasting!)...

And yes, the list goes on and on and on and...

Why? Well, to quote Matt Barr, communications director for a la mode inc, a Web services provider:

"That's what podcasting has done across media -- make it more convenient," Barr said. "It's like TiVo for audio. It's natural."

So, obviously, natural for people means 'good breeding ground for commercial ventures'.   ¶ 08:29