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Friday, February 10, 2006
  Men are from Mars, and They Hate Valentine's Day

In the spirit of the upcoming holiday (thats Valentines to you buster) We thought we would post some interesting stats we came across:

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We all agree men maybe from Mars, but whatever planet they are from, it's clear that they hate Valentine's Day. Married and single men come forward to express their views on the upcoming holiday, with expert analysis provided by dating expert Ray Doustdar.

Los Angeles, CA (PRWEB) February 10, 2006 -- With Valentine’s Day once again approaching, a new independent survey by social dating website TeamDating.com polling 500 married men and 500 single men ages 25-40 years old yielded very similar results in their opinions on the holiday. Whether married for years, or still looking for Mrs. Right, men seemed to agree that the expectations established over the years about how and what they should do have put them in a no win situation. Some key findings of the survey conducted in Los Angeles and Orange County, were the following:

Married Men Survey Results:
• 91% said it was their least favorite Holiday of their marriage due to the expectations of topping what they did the previous year
• 97% said that they plan what they are going to do the weekend before
• 94% said that any money spent on this day is a waste of money
• 72% said they plan on giving a gift certificate
• And only 4% of the men said they feel that the Holiday is even intended for men

Single Men Survey Results:
• 97% said it was their least favorite Holiday of the year
• 99% said to them it’s just another day
• 86% said they will go out and try too find single girls that are out as well
• 89% could not remember what they did the year before
• And a staggering 93% didn’t even know that it fell on February 14th every year

“The overall disdain for the Holiday seems to be caused by the over expectations that women have placed on the meaning of what is done that day, or better yet, what is not done that day,” explained Teamdating.com Chief Dating Officer Ray Doustdar, an expert in relationships and the online dating market. “Men feel that no matter what they do, it won’t be enough. Some try and take a creative approach with something out of the ordinary, but most fall back on the old reliable such as flowers and candy. At the end of the day, I think the thing they are missing is that women mainly want to see that you put some effort into whatever you did. If you are going to get flowers, get them from a different florist so they are not a carbon copy of what you gave for their birthday or another recent event”, commented Doustdar.

For radio and press interviews with Mr. Doustdar on or before February 14th, or any additional information, please contact Kipp Gillian at (949) 637-6401.

About www.Teamdating.com:
Team Dating.com is a unique and revolutionary online dating concept for consumers nationwide -- both those who currently online date and those interested in trying. The site provides the online dating world a safer, less stressful, and more natural way of meeting people online through their “Team of Friends” approach. This approach mirrors how people meet one another in their real lives, and addresses the current weaknesses in the online dating industry, including safety concerns, profile elaboration, time consumption, and inflated costs. As Chief Dating Officer, Mr. Doustdar has been featured in articles in the Cincinnati Enquirer, Seattle Times, San Jose Mercury News, wired.com, and Variety.com.



Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  Soxcast Launches As Part of the Chicago Sportscast Network

Soxcast, Hosted by a Die-Hard Sox Fan, Chronicles the Defending World Champions in 2006.

Chicago, IL (PRWEB) February 9, 2006 -- The Chicago Sportscast Network (CSN), a hub for on-demand sports talk for every major Chicago team, proudly announces the launch of Soxcast.com, a free, year-round podcast on the Chicago White Sox. With the White Sox making a variety of moves this offseason since winning their first World Series since 1918 last year, now is the time to log on to Soxcast.com for broadcasts available online or for direct download to personal mp3 players.

Soxcast.com covers this great franchise in a truly fresh way with a grassroots, conversational feel. Hosted by Sox fan George Heidkamp live from the Notre Dame campus, this interactive, fan-based show features commentary, debates, interviews, contests, and a listener call-in line. Unlike radio and TV broadcasts that leave you guessing when to tune in for Sox talk, Soxcast delivers intelligent, captivating commentary multiple times a week, directly to you, and available any time for listening at your convenience. Like all CSN shows, Soxcast is a great way for fans around Chicago and around the world to keep up with their favorite team.

Soxcast host George Heidkamp has joined the hosts of Bearscast, Cubscast and Hawkscast as the newest part of the CSN family. In the days to come, CSN will also be announcing the launch of Bullscast. George and the entire CSN staff are pleased to welcome new listeners to Soxcast.com.

About Chicago Sportscast Network

The Chicago Sportscast Network (CSN) provides on-demand, high-quality sports talk of your favorite local teams, totally free of charge. You choose when you want to listen, and what you want to listen to…all conveniently on your iPod, mp3 player, or from any internet-capable computer. Visit http://chicagosportscasts.com today and get connected to a fresh perspective from die-hard Cubs, White Sox, Bears, Bulls, and Blackhawks fans just like yourself.

About Soxcast

Soxcast.com is a free, high-quality podcast providing the freshest news and commentary for White Sox fans across the globe. Anywhere in the world, anytime of the day, log on to our website, Soxcast.com, and catch the latest hot stove issues that concern you and your defending World Champion Chicago White Sox. Soxcast is brand-new twice a week, on Mondays and Fridays, with mp3-quality broadcasts downloadable for the iPod and a host of other portable audio devices - you can also listen in right from your computer. Its the next best thing to being at Comiskey...yeah, thats right, we said it. Comiskey.

Official Title: Soxcast – Chicago White Sox Podcast
Website: http://soxcast.com
Feed, Podcast, RSS, XML File: http://feeds.feedburner.com/soxcast
Category: Sports

For More Information Contact:

Andrew Figgins, Co-Founder
Chicago Sportscast Network
(773) 263-1503
http://www.chicagosportscasts.com/


Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  The 7 Deadly Sins of Commercial Podcasting Released Today

International Nanocasting Alliance publishes new guidelines for commercial podcasters.

LOS ANGELES (PRWEB via PR Web Direct) February 1, 2006 -- Today the International Nanocasting Alliance (INA) published the 7 Deadly Sins of Commercial Podcasting. The 7 Deadly Sins were drawn from interviews with a wide spectrum of people involved in conventional media and commercial podcasting. Interviews included some of the International Nanocasting Alliances’ 300 commercial podcasters, a number of early Internet radio entrepreneurs, mass media scholars and its board of experienced media professionals. The 7 axioms combine old and new media experiences to create an insightful and helpful guide to commercial podcasters.

The 7 Deadly Sins of Commercial Podcasting include obvious missteps like “Podcasting Without a Plan” but goes on to sins that may not be so obvious. Among them, Podcasting Like a Broadcaster, Relying Primarily on RSS to Build an Audience, and Being Seduced by the Age of Amateurism.

“Our members are involved in a number of very promising commercial applications of podcasting, and we fully expect to see several stories of podcasters whose programs achieve mind-numbing commercial success. But for everyone that does, there will likely be hundreds of thousands of podcasters whose programs will be commercial flops. We’re confident that the 7 Deadly Sins of Commercial Podcasting can help avert some of those failures,” said Errol Smith, spokesperson for The International Nanocasting Alliance.

Because the popularity of podcasting means an explosion of options for consumers and unprecendented competition for audiences, one sin that can be particularly deadly in this climate is failing to provide and communicate unique value.

Jack Trout, renowned marketing strategist, author of the book “Positioning: The Battle for Your Mind” and founding member of the INA said it most succintly, “differentiate or die.”

The 7 Deadly Sins of Commercial Podcasting is published in Media Savvy 2.0, the journal of the International Nanocasting Alliance and can be viewed at http://www.nanocasting.org/mediasavvy20.htm

Formed in April 2005, the International Nanocasting Alliance is the first trade organization established to serve the commercial podcasting industry. It currently has 300 members engaged or interested in the commercial podcasting

For more information contact:
Jeannette Bernstein
320-210-1857




Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  PRWeb™ Announces February is PRWeb Podcast Month

During the month of February, PRWeb editors will select up to five news releases a day with podcast-related news and upgrade them to the $200 distribution level free of charge.

Ferndale, WA (PRWEB) February 8, 2006 -- PRWeb™, the Internet's leading direct-to-consumer press release distribution platform, has declared February 2006 Podcast Month at PRWeb.com to celebrate the increasing popularity of podcasts as a way of distributing news online.

During the month of February, PRWeb editors will select up to five news releases a day with podcast-related news and upgrade them to the $200 distribution level free of charge. PRWeb press releases carrying a contribution of $200 enjoy the unmatched power of search engine optimization and PRWeb’s SEO toolset, which includes enhanced statistical reporting on the online distribution of the release and activation of rich text anchor links. Other premiums at the $200 level include EyeCaster banner rotation, custom RSS/XML feed, file attachments, next day distribution and a donation to Unitus, a global microfinance accelerator.

"Companies who use PRWeb™ for their press releases gain affordable brand reinforcement, reputation management and expert status for their businesses, including their podcasts, podcast software or other podcast-related services," explained PRWeb CEO and Founder David McInnis. "This promotion offers our customers a look at the technology and innovation that makes PRWeb the Internet's leading press release newswire."

PRWeb is the industry leader in search engine visibility and RSS deployment for news releases, serving more than 8.6 million customized RSS feeds to PRWeb.com and eMediaWire.com visitors. PRWeb and eMediaWire categorize news releases according to news topics for news media outlets who receive news releases by e-mail and for RSS feeds.

PRWeb features two RSS feeds applicable to podcasts, including:
* Podcasting - Announce: http://www.prweb.com/rss2/podcastingannounce.xml
* Podcasting - Tools and Services: http://www.prweb.com/rss2/podcastingtools.xml

About PRWeb
PRWeb (the Online Visibility Company) is recognized as the Internet’s leading online news and press release distribution service worldwide. PRWeb is the news distribution industry leader in search engine visibility and RSS deployment serving over 8.6 million customized RSS feeds to PRWeb users. PRWeb also recently announced the Internet’s first free PhotoWire at http://www.prwebphotowire.com/. For more information, visit PRWeb’s site at http://www.prweb.com.

Media Contact:
David McInnis
360-312-0892
www.prweb.com


Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  Skinny Bones to Release First Moviecast

The independent movie "On the Cutting Room Floor" will be released in a serialized "mini-series" format using SubscribeCast's patent-pending paid RSS syndication web application.

Tucson, AZ (PRWEB) February 8, 2006 -- Skinny Bones Productions has announced an agreement with SubscribeCast Technologies to utilize a new web application to distribute their films via protected RSS Video Podcast.

Skinny Bones Productions’ first feature-length film, “On the Cutting Room Floor,” has been made available in a serialized format to subscribers for $2 per month via SubscribeCast’s innovative subscription web application. Every week, users will automatically receive 1 episode ranging in length from 5 to 10 minutes. The movie spans 12 parts and will cost a total of $6 via subscription.

“On the Cutting Room Floor,” hailed as “… an inspired piece of Hollywood satire” by FilmThreat.com, is a dramatic comedy that chronicles the events following the death of a renowned screenwriter.

"We wanted to do something more than just release it on DVD, so we felt this would make a great substitute to the first-run theatrical release. People get to see the movie in any theater they chose, be it iPod, big screen TV, or laptop," says writer/director Jaz Garewal.

SubscribeCast Technologies is a software development firm based out of Tucson, AZ. Recently, they developed a web application that allows media content providers to deliver their products via paid subscription to standard RSS reading software such as iTunes. Up until the advent of this application, there had not been a way to regulate and charge access to serialized RSS delivered content (called “Podcasts”).

With SubscribeCast’s application, content providers can break free of the current technology, which only allows customers to buy media on a pay per file basis.

"We think that this represents a great opportunity not only for delivering movies to customers, but also video and music as well," said SubscribeCast co-founder Eric Baldoni.

The deal is a marriage, of sorts. Skinny Bones Productions founder Jaz Garewal, as well as Skinny Bones executive Chris Wolf, have joined SubscribeCast Technologies as partners. "We expect this technology to have a huge impact on the emerging industry that has developed from the release of the Video iPod and other portable media players," explains Wolf.

Currently, media producers (ie Napster, Rush Limbaugh's Rush24) are only able to offer subscription-based services by having the end user download proprietary software. This new web application eliminates that need and hassle, replacing it with readily accessible RSS technology. Content providers can host and maintain the subscriptions and content from their own servers and customers can use their RSS readers to download updated content just like they were subscribed to a Podcast.

For further information visit:
www.subscribecast.com
www.skinnybones.net
www.onthecuttingroomfloor.com



Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  New RELEVANT Podcast: Interview with Singer/Songwriter Derek Webb

Exclusive interview plus live performances of “Mockingbird” and “Rich Young Ruler.”

Orlando, FL (PRWEB) February 10, 2006 -- In this week’s RELEVANT Podcast, critically acclaimed singer/songwriter Derek Webb sits down with the RELEVANT magazine editorial staff to talk about his new album and the reaction his somewhat controversial messages are receiving.

In the interview, Webb told RELEVANT that the title song, “Mockingbird,” was written to give credit to the leaders who influenced his thinking as he wrote the songs on this album. Mockingbird focuses on social issues and decries many aspects of modern American Christianity. Critics have called Webb’s newest release his most provocative project yet, and the album continues to raise eyebrows and spur discussions nationwide.

About his song “Rich Young Ruler” Webb said, “it talks about selling your SUV, and that is the main thing people have focused on. But I also said sell your house, sell your stocks and security. Why are those not a big deal? Maybe because Americans really find a lot of their worth and identity in what kind of car they drive.”

The 45-minute podcast includes a live performance of “Rich Young Ruler” and “Mockingbird” from the album, which was released Dec. 27 by INO Records. Webb is currently touring with Jars of Clay. For more information about tour dates and his latest album, Mockingbird, visit http://www.derekwebb.com.

About the RELEVANT Podcast
The RELEVANT Podcast is a weekly look at news, issues and entertainment, often debuting exclusive tracks and performances from today’s up-and-coming artists. You can subscribe to the RELEVANT Podcast at iTunes or stream the latest podcast at www.RELEVANTmagazine.com.

About RELEVANT Media Group
RELEVANT Media Group is a multimedia company whose purpose is to impact culture and show that a relationship with God is relevant and essential to a fulfilled life. Publishing magazines, books, websites and more targeting the 18- to-34-year-old demographic, RELEVANT has quickly become recognized as the market leader in reaching spiritually focused twentysomethings. Recent new launches include RELEVANT.tv, a broadband music video channel, and the weekly RELEVANT Podcast, a behind-the-scenes look at news, issues and entertainment with the magazine’s editors. For more information on the company and its products, visit www.RELEVANTmediagroup.com.

Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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  Historic Philly Meets the iPod

Old Philadelphia collided this week with Apple technology, giving visitors a new way to get their American history. Using their iPod, visitors can now download everyone’s favorite walking tour of old Philadelphia, map and all.

Philadelphia, PA (PRWEB) February 10, 2006 -- This iPod walking tour now becomes another Philadelphia First:” It’s the first to combine pictures and audio in a user-friendly, menu-driven guide.

This happened when AudioWalk & Tour of Historic Philadelphia joined forces with iPREPpress to bring its nationally acclaimed walking tour to the iPod audience. Since 1984, the 82 minute narrated walking tour of Independence National Historical Park has taken thousands of listeners back in time with little known stories that paint a colorful picture of life in 18th century Philadelphia.

Even before the iPod made touring easier, Travel Holiday Magazine said the AudioWalk is “the best way to see historic Philadelphia,” and the Philadelphia Inquirer said, “It’s a gem.” Now it’s all that, and more.

“We’re proud to bring this leading walking tour to the iPod,” said Kurt Goszyk, founder of iPREPpress. “Ben Franklin would have approved! The iPod is a powerful tool that makes learning history fun and more convenient to access. Bringing educational content to the iPod is a natural step in the evolution of iPod content. Given the popularity of the iPod among high school and college students and travelers of all ages, iPREPpress and ushistory.org give students a way to improve their educational and travel experience through audio and visuals on the iPod. We look forward to offering more educational tours in the future.”

This narrated tour CD is still available for rent or purchase at the Independence Visitor Center and Lights of Liberty shop or through Independence Hall Association’s website, http://www.ushistory.org. But now, anyone with an iPod can also download the tour and map for only $9.95 from http://www.ushistory.org or
http://www.ipreppress.com/Pages/Travel%20sub/phillyaudiowalk.htm

“We’re excited about our collaboration with the iPod and iPREPpress,” said Nancy Gilboy, the AudioWalk’s writer and producer and the president of Philadelphia’s International Visitors Council. “With the tour and map both on iPod, learning American history doesn’t get any easier or more fun, and tourists can now plan their historic Philadelphia visit without waiting for the tour CD to arrive in the mail.

The iPod tour guide features the same audio content as the CD version and also provides photos, easy menu navigations with audio hyperlinks. The tour takes listeners back to the 1700’s on a stroll along cobblestone streets, to an 18th century garden, to the home of a First Lady and the site of where a future King of France lived (listeners find out why he didn’t marry the Philadelphia woman he loved.). Twenty stops with 65 narrated segments are included in the tour, with music and hundreds of fascinating facts. And of course, there’s a section on everyone’s favorite fascinating Philadelphian, Ben Franklin.

About AudioWalk & Tour of Historic Philadelphia, Inc

The AudioWalk & Tour is the creation of Philadelphia’s biggest booster, Nancy Gilboy, who wrote and produced the tour in 1984.

She re-launched the tour in 2002 in CD format and now in 2006 for the iPod. The tour CD and players continue to be available for rent at the Independence Visitors Center and Lights of Liberty shop for visitors without an iPod.

A life-long fan of Philadelphia, Gilboy has been President of the International Visitors Council of Philadelphia for 16 years. IVC is a “citizen diplomacy” organization that works in partnership with the U.S. Department of State. She has been Board Chair of Independence Hall Association since 2001.


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Wednesday, February 08, 2006
  Have the "Big Guys" Taken over Podcasting?
by Scott Paton

Recently, BBC announced: "More than 134 million hours of BBC Radio have been consumed via the Internet this year - the equivalent to 15,345 years of continuous listening." IBM runs a regular Podcast: "IBM and the Future of..." It logged 40,000 downloads during its first three months. A quick search at iTunes shows the top Podcasts are dominated by the likes of Fox, Discovery Channel, TSN, ABC, NY Times, Warner Bros. and many more "big guys". National Pyublic Radio offers 33 podcasts, which pumped out 5 million downloads in unser three months.

So with the Heavyweights churning out tons of Podcasts, is it too late for the "little guy"?

Surprisingly, according to Scott Paton, the self-styled Dean of Blogonomics and Podology, all this makes it even easier for the SOHO Business or entrepreneur.

"First off, the big boys are educating your audience for you for free." Paton says. "Apple, IBM, the BBC are spending a fortune teaching people online how to use podcasting. As podcasting moves out of th e'early adopter' phase into the mainstream, you can spend more time on your message, building rapport, driving traffic, and closing sales, and less on showing your audience how to listen to your message."

Second, the "big guys" are hampered by red tape. As hard as they try, everything they do that goes into the "public arena" has to "go thru th eright channels" and be approved. They can't match the speed of an individual entrepreneur to deliver quality content fast. Furthermore the SOHO business person can be more personable and authentic.

The Podcasts from IBM or Disney have to follow corporate guidelines and toe the company line. Can you picture IBM's Podcast praising the latest Dell?

Third, the technology for Podcasting is inexpensive and the difference between what is produced in a studio and on your computer is minimal. Certainly as the field grows the standards will be higher, but the major focus will always be on content. A poorly produced show with great information and character will always beat out a well produced show with no character and awful information. And don't forget making a Podcast is easy.

If you follow the basic strategies outlined in the "Insider's Secrets to Marketing your Business on the Internet (www.podcasting-unleashed.com/insider), you know to focus on a niche market.

Right now, Feedburner tracks over 34,000 Podcasts. This still leaves thousands of markets with few or no Podcasts serving them. A quick search on "Golf" at iTunes brings up 73 shows. Golf searches on Google will get you 252 million results.

Will there ever be a better time to jump into Podcasting?

We are at the stage of Podcasting that email marketing was ten years ago. The email newsletters were a novelty. People joined lists because it was new. If your information was compelling your subscribers were happy to forward your email on to their friends, family and co-workers. Not now.

Podcasting does not have a "tell-a-friend" function - yet. But youcan still expect people to spread the word about your podcast.

During the early years of email marketing, fast acting entrepreneurs were able to grow their lists to dramatic heights in very short periods of time. I personally grew a list for a client of mine from zero to 22,000 in 13 months.

History is repeating itself. Podcasting is at the same point in its history that email was ten years ago. If you missed the email trend ten years ago, are you willing to miss this one?

Recommended Podcasts:
1) Scott Paton Hosts the Internet Marketing Center Podcast with Derek Gehl with the latest news and strategies on Internet Marketing. (http://feeds.feedburner.com/podcastimc)
2) Learn how to use your voice to make more effective Podcasts with Scott Paton and speaking coach, Jesai Jayhmes. (http://feeds.feedburner.com/podcastscott)
3) Discover powerful strategies for selling on eBay with Jim Kobialko. (http://feeds.feedburner.com/podcastebay)

About The Author:
Scott Paton, the Dean of Blogonomics and Podology, is an internationally sought after speaker and author of Podcasting Unleashed, available at http://www.podcasting-unleashed.com, shows you in simple, easy-to-follow steps how you can have your very own podcast up and rampaging all over the Internet in a very few short hours.




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Monday, February 06, 2006
  Work at Home Moms (WAHM’s) and Podcasting
by: Patrick Curran

The biggest challenge for any work-at-home Mom is to present their business in a professional manner to potential clients or customers. On a daily basis, WAHM’s strive to present a positive image of themselves and their business.

How can a work-at-home Mom promote this positive image? A great way to accomplish this goal is through podcasting. It has been said that the greatest advertising for any business is positive word-of-mouth. The best way to accomplish this goal is with podcasting because it gives you a voice.

Podcasting allows WAHM’s to share their expertise, knowledge and even personality with potential clients. If you decide to podcast, you will be promoting your business in the best way possible.

When a possible client or customer listens to your podcast, they will hear your voice. As a result, they will develop a bond and trust in you over time. Subsequently, this will build more customers for your business.

When you are doing your podcast, don’t be afraid to share too much knowledge. If you hold back information, this could potentially hurt you and the image that people will have of your business. Your potential customers or clients will judge you based on the information that you share in your podcast. Thus, the most important element is to share valuable information.

An important element to keep in mind is that your podcast should not be an entire commercial for your business. If you do this, people will be turned off and they will turn off your podcast. You should strive to share helpful information with your audience. As a result, they will appreciate your sincerity and integrity. It is perfectly acceptable to share all of your business and contact information with your audience at the end of your podcast.

As a work-at-home Mom who is podcasting, you will build positive name recognition within your particular niche. The audience will look to you as an expert within your particular field. Consequently, this is the greatest promotion for any business.

The ultimate goal is to stand out above your competition. Is your competition podcasting? They are probably not podcasting and don’t realize the tremendous positive impact that this could have on their business.

When you record your podcast, it is imperative that you don’t have any background noises (children, pets, television, radio, etc.) This could potentially distract your listeners and they might turn your show off. Your goal is to present the best possible image that you can to potential clients.

As a WAHM, professionalism is critical to your success. Podcasting can be the greatest element for your business if it is done in the appropriate manner.

If you take the necessary steps to produce a professional podcast with valuable information, you will see an increase in clients and customers over time.


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  Apple's iPod Takes The Defense
Here's a great article from Mac World for anyone interested in the Business side of iPod and Podcasting things!



Last month, Verizon Wireless launched a new service seeking to provide its customers with an easy way to download digital music from their own mobile phones. The marketing message was clear: Why carry more than one portable device when you already have a mobile phone?

Sales of digital music -- online music plus mobile music and ring tones -- within Western Europe and North America accounted for an estimated 13.9 percent of total consumer spending on music last year.

Boston-based consultancy Strategy Analytics forecasts that by 2010 more than US$8.2 billion worth of music will be delivered through digital platforms in these same areas, generating almost 30 percent of total music sales in the world.

Increasing Pressure

Additionally, Apple's dominance of the online music space is expected to come under increasing pressure as competitors target the shortcomings of Apple's iTunes Music Store (ITMS).

"As a strategy to bring it into mobile, Apple's partnership with Motorola has failed. Its lack of a subscription payment model as well as the fact that it is currently limited to iPod music players, will increasingly put Apple at a disadvantage to services such as V Cast Music," said Martin Olausson, a senior analyst at Strategy Analytics. "The speed with which sales of music player enabled mobile phones will overtake dedicated music players will accelerate this trend."

Apple's experience with Motorola may rule out any quick launch of an iPod with built-in cellular radio. Thus, Apple will have to continue to spend resources towards bringing a wireless enabled product to market in 24 to 36 months. "As a result, Microsoft will gain strength as the most viable immediate alternative for manufacturers and service providers seeking to gain share for themselves," said Philip Taylor, director of Strategy Analytics' wireless Internet applications service.

Analysts reckon that the timing is right for mobile-phone companies to make strategic moves on Apple's turf, which could mean moving beyond ringtones and partnering with outside firms to bring music to consumers over their networks.

"Mobile telcos are finally getting on track," Ronald Fulle, associate professor of telecommunications engineering technology at the Rochester Institute of Technology, told MacNewsWorld. "The honeymoon period is over, and they now must concentrate on the fundamentals."

New Strategies

At the recent Consumer Electronics Show in Las Vegas, the mobile companies' strategies began to emerge in full. Microsoft and Verizon Wireless announced their collaboration on the V Cast music service, which is enabling consumers to access and play full-track digital music downloads on their mobile handsets.

What is more, the music can also be played on Microsoft Windows XP-based PCs , which uses Windows Media Player 10.

At the same time, the majority of analysts remain optimistic when it comes to Apple's future. Researchers at UBS Investment Research this week expressed confidence in Apple's long-term strategy and indicated that there is the possibility of even more cool technology to come from the company down the road, including a 1 GB iPod nano digital music player.

Apple's shares have fallen 17 percent from recent highs, with some Wall Street researchers saying there are legitimate investor concerns that may be causing volatility in the stock. These include slower Mac sales in light of the Intel chip transition and recent news stories about potential competitive offerings from Google.

For the most part, however, the company looks to be in good shape. "While we believe there are some near-term risks to earnings upside due to the transition to Intel processors in the first half calendar 2006, we believe several fundamental positives position Apple for continued growth and share price appreciation over the long-term," said UBS analyst Ben Reitzes


Brought to you by The Podcast News Crew at http://www.PodcastEmpire.com

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